01 · Website conversion
Example observation: Contact details are buried and the main service page doesn't include a prominent request-a-quote button.
Action: Add a clear primary CTA on the homepage and service pages; track form submissions.
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EXAMPLE DIGITAL ADVERTISING REVIEW
See the kind of research, prioritized guidance and 30-day plan you can expect. This is an illustrative example, not an audit of a real client.
EXAMPLE ONLY · FICTITIOUS LOCAL BUSINESS
Digital presence review: local service company
02 · Google presence
Example observation: Business hours differ across listings and service descriptions are incomplete.
Action: Confirm core business details and strengthen accurate local service descriptions.
03 · Social content
Example observation: Recent posts show completed projects but don't explain the benefit or next step.
Action: Create a branded before-and-after series with a direct quote-request invitation.
04 · Competitor positioning
Example observation: Nearby competitors highlight turnaround times and customer reviews prominently.
Action: Clarify legitimate differentiators and develop proof-based messages.
Illustrative 30-day action plan
Week 1: Fix contact paths and verify business listing information.
Week 2: Develop three consistent promotional creative concepts and draft copy.
Week 3: Publish customer-approved creative through authorized channels.
Week 4: Review enquiry volume, form submissions and campaign traffic to decide next steps.
A real paid report provides business-specific source links, observed findings, limitations and a prioritized scope. Publishing and ad campaign implementation are separate services.
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